Deck the malls

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Deck the malls

Thursday, 24 December 2020 | Team Viva

Deck the malls

As people can’t travel to their loved destinations, various malls have tried to recreate an international feel through their decor to keep spirits up for Christmas

One of the most eagerly awaited visual is Christmas displays every year. With December and the year-end approaching, malls across Delhi are slowly getting into the festive spirits despite what a turbulent year it has been. The year-end Christmas shopping this year will witness a  glimpse of the dazzling festive decor that has been put up across malls.

Karmic Events has contributed heavily in decking up the malls for the festive season. All the malls mentioned are decorated by this company. Its MD, Gunwant Singh, says, “We bring ideas to create experiences and larger than life innovations in retail spaces. Every year, we bring decor and installations. This year too, we have tried to give some great experiences when people couldn’t travel to their most loved destinations. We’ve tried to bring cities to life from around the globe to imbibe the spirit of festivity and joy in malls this Christmas. During these tough times, it is imperative to spread positivity and cheer and indulge in some remarkable experiences.”

Highlights at different malls:

Nexus mall

Nishank Joshi , CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. Known for humongous installations; be it a 20 feet tall polar bear at Elante Mall, Chandigarh, or the tallest Christmas Tree in  Seawoods Grand Central Mall in Navi Mumbai and not to forget, spreading joy through our Candyland themed decoration at The Pavillion, Pune; we have tried to push the envelope of creativity and out of the box designs to make our patrons go awestruck at their destination of recreation and shopping, keeping in mind the safety and hygiene quotient at the malls.”

Pacific mall

Abhishek Bansal, Executive Director, Pacific mall, Tagore garden says, “Christmas is a synonym for festivities, joy and holidays across geographies. Every year we make an attempt to take our patrons around the world by re-creating one of the seven wonders.This Christmas also, we bring in “Christ the Redeemer” to celebrate the festival in its glory. The installation soars over 34ft in height, as we have tried to capture the larger than life majesty of the actual statue. We welcome our patrons to enjoy and experience the festive decor with us, as they do every year.”

Vegas mall

Harsh V Bansal, Director, Vegas mall, Dwarka says, “We give you something to remember. A Santa larger than life, magnanimous Santa that moves and actually sings for you, is definitely a first. Moreover, to enhance your experience this Christmas, we have added several elements of joy wiz a first of its kind Santa Museum, Christmas Flea Market, Santa Parade and so much more to explore. We have pushed the envelope of festivities and celebrations with innovative experiments.”

Airia mall

Sanjeev Kumar, Centre Head, Airia mall, Gurugram says, “This Christmas, visit Paris in the heart of Gurgaon! The vibe of Christmas and the spirit of festivities now join hands at our mall. The holiday mood has got an elevation with a 64 feet tall installation of the Eiffel Tower, just a small drive away from the comfort of your home. The hype about Eiffel Tower fits aptly to the European feel of Christmas this year. When you can’t travel around to see the architectural wonder, we have brought it right to you. Come visit the joy and warmth of Paris here.”

The Elf Town

This Christmas, the Elf Town square welcomes you to the Delhi Airport. The quintessential cuckoo clock has been given a Christmas makeover and the nutcrackers are guarding the beautiful gifts and trees to keep them safe for Christmas. They take the visitors on a tour of the Santa’s Toy Factory where all the action takes place. The setup shows Elves at work, moving pulleys, a toy train at the Elf Town station and a giant gift box Christmas tree. Certainly, a treat to the eyes!

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