DAG announces fundraiser sale of 51 masterpieces from its collection
DAG has announced its 10-day fundraising sale that includes 51 masterpieces from its collection and 100 per cent proceeds from the sale will be donated to one of the two charities: PM CARES fund and Lt Governor/Chief Minister Relief Fund, Delhi.
Taken together, the 51 masterpieces represent the gamut of modern and contemporary Indian art. The artworks have been carefully selected and handpicked for its quality. For a better understanding, an e-catalogue has also been created. It has accompanying notes of each artwork and artist. This helps to describe their unique value and aid us in understanding the artist’s work while situating it within a wider context.
The collection on sale includes artwork from artists such as MF Hussain, Madhavi Parekh, Jamini Roy, FN Souza, Nemai Ghosh and more. The prices of the artworks range from Rs 50,000 to Rs 5 lakh. The curated selection includes only one work per artist, with works on canvas, paper, board, in oil, acrylic, water colour and graphite, photography and sculpture.
Commenting on the fundraiser sale, Ashish Anand, CEO and MD, DAG said, “We have seen a great tide of appreciation for the nation’s warriors leading the fight and we are hopeful that this fundraiser will aid them in this critical hour of need. To help make this fundraiser a success, DAG has decided to significantly reduce the price of these artworks, making them additionally viable for buyers who will have the satisfaction of seeing the proceeds from their purchase being diverted to help the poor and support the health sector during these times. We at DAG have always believed in the healing power of art and even more, in the power of giving.”
DAG has donated the entire proceeds of its fundraising sales or auctions to charity earlier too. In December 2018, it conducted a charity in Mumbai to support the work done by The Taj Public Welfare Trust during which it raised Rs 2.54 crore. Earlier, the same year, it had supported the Kerala Chief Minister’s Relief Fund by donating works for a fundraiser at NGMA to mitigate the ravages of flood in the state.
(The sale will be live till April 30).
