Gullak users can swap digital gold for Senco jewellery

Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87 years, and the largest jewellery retail player in Eastern India by number of showrooms with a whopping count of 189+showrooms, announced a significant step towards entering a strategic collaboration with Gullak.

Gullak and Senco Gold and Diamonds have partnered to enable Gullak users to redeem their accumulated digital gold against jewellery purchases at Senco Gold and Diamonds’ elaborate network of retail showrooms across India.

Gullak is an Indian digital gold savings and investment platform that makes gold savings simple, accessible, and technology-driven. The platform enables customers to invest in 24K, 99.9% pure digital gold through flexible savings options, including daily, weekly, and monthly SIPs, one-time investments, and automated savings plans.

Commenting on this, Dilip Jain, co-founder of Gullak, said, “Gullak is building a new generation of gold buyers — Customers who accumulate gold digitally and consistently but ultimately want the freedom to turn those savings into jewellery”.