Indian cricket star Jasprit Bumrah joins hands withAmerican Pistachio Growers for the 2024-25 season. The partnership aims to highlight the nutritional benefits of pistachios, aligning Bumrah’s focus on fitness

Jasprit Bumrah, the celebrated Indian fast bowler, has been announced as the new brand ambassador for American Pistachios Growers (APG) for the 2024-25 season. This collaboration highlights a focus on healthy snacking, aligning Bumrah’s athletic achievements with the nutritional benefits of California-grown pistachios.

Bumrah, known for his precision and fitness on the cricket field, will now represent a snack rich in protein and healthy fats. Speaking about the partnership, Bumrah shared, “I’m pleased to work with American Pistachio Growers. As an athlete, good nutrition is key to maintaining performance, and pistachios offer an ideal balance of protein and healthy fats. They’ve become my go-to snack to stay at my best.”

The association between Bumrah and American pistachios underscores a shared commitment to promoting a healthy lifestyle. Sumit Saran from APG remarked, “India is an important market for American pistachios, and with Jasprit Bumrah as our ambassador, we aim to raise awareness about their nutritional benefits among health-conscious consumers.” This collaboration is expected to boost the popularity of pistachios as a nutritious snack option for both fitness enthusiasts and cricket fans.

Dr. Siddhant Bhargava, a nutrition expert, also emphasised the value of pistachios, stating, “American pistachios are rich in antioxidants, protein and essential fats, making them a great choice for muscle recovery and overall health. They can support optimal performance, which is especially important for athletes like Bumrah.”

With American pistachios now readily available through major e-commerce platforms and retailers across India, this partnership arrives at an opportune time. Whether you’re enjoying a match or simply looking for a healthy snack, pistachios offer a nutritious option that aligns with Bumrah approach to fitness and well-being.