The XIM University (New Campus), Odisha in association with Illuminati X_Media and PR Cell, organised the Communiqué, annual media conclave, on the theme “AI-Media Nexus: A Bitter-sweet Circumstance’ on January 10.
The event commenced with a welcome address by Dean, School of Human Settlements, Faculty Co-ordinator of IlluminatiX the Media and PR Cell, XIM University Prof Kajri Misra. Dean, School of Communications Dr V Vijay Kumar addressed the audience. This was followed by an inaugural address by Registrar FR. S. Antony Raj, S.J.
The panelists explored the intricate workings of AI tools, particularly ChatGPT, and its role in moderating language generated by human trainers, researchers, and engineers. The conversation extended to the impact of AI on the digital landscape, emphasizing the need for adaptation in the face of rapid developments. The role of AI in storytelling and content creation was highlighted, focusing on the unique human touch, authenticity, and sense of belonging that remains irreplaceable.
The speakers who participated include Associate Director at EY GDS, storyteller and a TEDx speaker Prateek Sharma,
Head of Growth and Transformation- Google, Swapnil Sinha, Chief Business Development Officer- Odisha TV Litisha Mangat Panda, Vice President- JioAds Sandeep Balani, Marketing Guru and TEDx Speaker Moderator Namita Tiwari, and Assistant Professor, School of Communications, XIM University Prof Ashish Kumar Dwivedy.
