Since the last decade the internet penetration around the world has ridiculously increased around 10 folds and this has led to people consuming more content than ever. To make it worse, the pandemic further spoilt the matters, as the lockdown saw everyone making their digital devices their companions. From children to senior citizens, all were engaged by the digital platforms around them. The period also saw the emergence of short video formats like Instagram Reels and YouTube Shorts after the much talked about Tik Tok ban in the nation.

These platforms became immensely popular and it was not very long when companies realised its potential and social media marketing took off as the new alternative to conventional marketing methods. Another phenomenon that became insanely popular was- Memes.

Generally, based on the burning topics, memes take a satirical route by using pop culture references in order to reflect a humourous stance. This further gave birth to what we now call Meme Marketing.

One of the few pioneers, who became really big with this type of content is the page Naughty World which goes by the username of @naughtyworld_ on Instagram. The page currently stands on a whopping 9.5 M followers, and has earned a great reputation for its meme marketing campaigns.

But now in a major shift, the page has now decided to move into the content creation category on YouTube and too in a major way. Speaking about the pivot, Ankur Raghav, the page's founder said- "We are enthralled to be starting this new journey on our Official YouTube Channel, we have hired one of the best content creation agencies to plan and manage our content. While most of the creators today are focusing on the short video format, we are planning to give an enriching experience to the audience. We will mostly produce long format videos, as it stays with users for a longer period of time and moreover it allows us to convey more information in a hassle-free manner."

The team looks motivated to begin this new journey, and this can be a great opportunity to utilise their massive Instagram audience to divert this traffic towards their YouTube channel.