AI is transforming entertainment, news, and advertising in an era of heightened competition. Its impact will be profound
Generative Artificial Intelligence has been gaining a lot of popularity lately. And social media platforms are singing the songs of its glory. The unchecked power to create, predict, and adapt generative AI transforms how we work across industries. From entertainment to news and advertising, no one is taking a back seat when experimenting with generative AI to see how it can make traditional and monotonous practices more efficient. As new generative AI technologies come into the picture, we will not only see content that’s engaging but also personalized and dynamic.
Generative AI is stepping into many shoes in the entertainment industry – from scriptwriters to Voiceover artists. AI algorithms are trained on a vast database of information, and based on their analysis, they can create new and original narratives. This gives a great head start to the creative process, laying out a myriad of stories on the table. In addition, AI is bringing unprecedented changes to the music industry. Generative AI can recognize patterns and trends from the past and compose new songs that appeal to the listeners. People have also been creating virtual performers on social media using AI, which significantly boosts their user engagement.
AI is also taking centre stage when it comes to news. Generative Artificial Intelligence is enabling efficient delivery and consumption of news. Automated news writing and reporting will become more popular, disseminating news quickly and accurately, primarily during time-sensitive circumstances. Generative AI goes a long way in mapping out the way forward, given its ability to analyse huge chunks of data and recognise trends, which will help journalists make more insightful and comprehensive news stories. AI could also give the news industry an upper hand in tackling the spread of fake news by identifying discrepancies in the news, thereby shaping a credible new ecosystem on social media.
Artificial intelligence in the advertising sector is exploring new ways to engage with consumers. With the help of generative AI, marketers are working on ways to make the whole consumer experience more personalized based on user behaviour and preferences. Deploying AI-driven, customized experiences for customers could result in increased engagement rates. Recently, Google announced AI integration within Google Ads, which will simplify creating ad campaigns for advertisers. In addition, AI significantly pushes programmatic advertising by introducing automated, real-time bidding that will further optimise ad spend and ensure precise targeting to maximize impact.
Generative AI has created a new wave of innovation and creativity across entertainment, news and advertising. AI will be at the core of creating personalized content for your target audience. With generative AI changing our world in ways we could have never imagined, it’s crucial to ensure mindful use of this technology to make the most in the era of digital experience.
Generative AI has also raised concerns about privacy, authenticity and misinformation. Marketers must maintain ethical standards while leveraging generative AI for innovation and creativity.
(The writer is(The writer is founder and CEO, iCubesWire)
