Out shopping for sarees with his significant other, a man took violent exception at being repeatedly addressed as 'uncle' by a cocky shopkeeper in the Jatkhedi area of the state capital.
The incident took place on Saturday afternoon when the shopkeeper insisted on addressing the man as 'uncle' in presence of his wife despite the man warning him to avoid using the term. Though the man left with his wife and kid, he returned to the shop with several of his friends, pulled the shopkeeper into the street and thrashed him black-and-blue in full public view.
A woman trying to break up the brawl was also hit by a belt in the fracas which was caught by security cameras in the area.
Misrod police have lodged a case against two, including the 'uncle', Rohit Richharia, and his accomplice Makhan Singh. The shopkeeper has been identified as Vishal Shastri of Shastri Fashion Store. No arrests have been made so far.