Whether visiting cultural landmarks, enjoying local cuisine, or simply interacting with people, tourism fosters global unity and peace
Every year on September 27, the world celebrates World Tourism Day , a reminder of the crucial role that tourism plays in fostering cultural exchange, boosting economies, and promoting peace. As borders open and people explore new destinations, tourism serves as a bridge, uniting diverse cultures and breaking down barriers between nations.
In 2024, as we celebrate World Tourism Day, the theme focuses on the far-reaching benefits of travel beyond leisure, recognising how tourism helps us understand the world, its people, and its many cultures in deeper and more meaningful ways.
Tourism is not merely about sightseeing; it's about experiencing the essence of a place, its history, and its culture. As Bulat Nurmukhanov, Deputy Chairman of the Moscow City Tourism Committee, emphasises, "Tourism is primarily a way to immerse oneself in new cultures and experience history." Through tourism, individuals are given the chance to see the world through different lenses, fostering greater acceptance and understanding of other people and their ways of life.
This broader understanding is why cities like Moscow have prioritised cultural tourism as a key driver for their economic and social growth. The Moscow tourism strategy emphasises the importance of museums, exhibitions, and cultural events, which help travelers connect with the history and artistic traditions of the region. This approach reflects a global shift in tourism, where travelers seek deeper, more authentic experiences that expand their worldviews.
Tourism has always played a unique role in creating connections between people from different backgrounds. It allows us to learn from one another, building bridges of understanding and respect. On World Tourism Day, this aspect of travel is especially highlighted, as we reflect on how it fosters harmony in an increasingly interconnected world.
As Kush Kapoor CEO of Roseate Hotels & Resorts, points out, "Tourism is about the connections we forge and the cultural experiences we offer." Kapoor stresses the importance of offering travelers more than just a stay, but a chance to explore different cultures and traditions. In a world where differences can sometimes divide, tourism brings people together, promoting peace and mutual respect.
For hotels and resorts, the focus is now on providing culturally aware experiences, from diverse culinary offerings to personalised services that reflect the traditions and customs of visitors. This kind of attention to cultural diversity enriches the overall travel experience, making it more inclusive and meaningful.
Beyond cultural connections, tourism is a major economic driver for many countries. It generates millions of jobs, supports local businesses, and contributes to the global economy.
Sustainable tourism focuses on minimising the environmental footprint of travel while maximising the positive social and economic impact on host communities. From eco-friendly hotels to tours that support local artisans, tourism can be a powerful tool for inclusive development and environmental protection.
Perhaps the most significant impact of tourism is its role in promoting global peace and understanding. By encouraging interactions between people of different cultures, tourism helps to break down prejudices and build mutual respect. As we celebrate World Tourism Day, it's important to remember that each journey is not just a trip to a new place but an opportunity to engage with the world in a way that promotes peace and harmony. When people experience the customs, values, and traditions of other cultures, they begin to appreciate the similarities and shared humanity that unite us all.
(The author is a travel writer, views expressed are personal)
