Modi tells team to seek votes on pro-poor work, development and enhanced global standing

The Lok Sabha elections are likely to be announced anytime now. The BJP, known for its heavy-duty and well-oiled poll machinery, is already ahead of other parties in strategising an action plan. At the recent BJP National Convention, Prime Minister Narendra Modi articulated a clear strategy for electoral campaign: Focus on the Government's pro-poor initiatives, development agenda and the bolstering of India's global stature. The election pitch underscores the BJP's commitment to addressing the concerns of the common populace.  Though many critics would have us believe that the BJP would fight elections on emotional issues such as the Ram temple and the abrogation of Article 370, the Prime Minister has steered clear of these and wants his cadre to go to people with the good work done by his party for the poor and the underprivileged. Throughout his tenure, Modi has championed numerous initiatives aimed at uplifting the marginalised segments: From schemes such as Pradhan Mantri Jan Dhan Yojana to Ayushman Bharat, the Government has prioritised initiatives that directly benefit the underprivileged. By highlighting these efforts, the BJP aims to garner support from a broad spectrum of the electorate.

Development remains the cornerstone of the BJP's electoral narrative. Under Modi's leadership, India has witnessed significant strides in infrastructure development, digital connectivity and economic growth. The rollout of initiatives such as Make in India, Digital India and Smart Cities Mission has not only spurred economic activity but also created employment opportunities and improved the quality of life for millions. By showcasing these achievements, the BJP seeks to reinforce its image as a party committed to fostering progress and prosperity across the nation. Equally significant is Modi's call to leverage India's enhanced global standing as a key electoral plank. There is no denying the fact that India has emerged as a key player in the world arena. Organising the G20 Summit in Delhi was indeed one of the proud moments for the country. India has indeed emerged as a prominent player in international affairs, with Modi actively engaging in diplomatic outreach and forging strategic partnerships with global powers. From initiatives such as the International Solar Alliance to India's role in climate change negotiations, the country's influence on the world stage has grown substantially. By projecting India as a confident and assertive player in global affairs, Modi aims to evoke a sense of national pride and solidarity among voters. However, issues such as agrarian distress, unemployment and social inequality continue to pose significant hurdles to India's development trajectory. The BJP's ability to effectively address these challenges while staying true to its core principles will be crucial in shaping the outcome of the upcoming elections. Ultimately, the success of Modi's strategy will hinge not only on the BJP's ability to articulate its vision but also on its capacity to translate promises into tangible actions that positively impact the lives of millions of Indians.