In order to ensure benefits of the Pradhan Mantri Kisan Samman Nidhi Yojana reach the intended beneficiaries (farmers), the Uttar Pradesh government will run an intensive campaign to conduct Aadhaar seeding and e-KYC till October 15. Under the campaign, Nyaya Panchayat and Revenue, village-wise nominated personnel will contact the farmers door to door with the list of pending e-KYC and complete the work of e-KYC and Aadhaar seeding.
Furthermore, an e-KYC campaign will also be conducted in village-level rabi symposium and kisan pathshalas. The state government has issued detailed guidelines for conducting this campaign.
It is noteworthy that before releasing the 15th installment of Pradhan Mantri Kisan Samman Nidhi Yojana, the Central government has issued an order to conduct e-KYC along with Bhulekh marking and Aadhaar seeding of bank accounts of all eligible farmers.
The Central government has set the deadline of October 15, 2023 to complete the e-KYC and Aadhaar seeding work for eligible farmers, as identified through land seeding. As per the intention of the Central government, the Yogi government has issued instructions to run this campaign in mission mode in the state till October 15.
The district agriculture officers will conduct meetings in their respective districts under the chairmanship of the district magistrates, with the coordination of India Post Payment Bank and Jan Seva Kendra coordinators, to plan the micro-planning of the comprehensive campaign.
At the district level, the chief development officer will be the nodal officer for monitoring the progress of the PM-Kisan e-KYC saturation campaign for Aadhaar seeding, which will be carried out daily by revenue village-nominated personnel, along with Jan Seva Kendra. The chief development officer will also review the linking of pending land-seeded bank accounts.