Vodafone Idea Foundation, the CSR arm of Vodafone Idea Limited, in partnership with NASSCOM Foundation, Sayfty Trust, and UN Women today announced the launch of ‘MyAmbar’ (meaning My Sky): A solution designed and developed especially for safety and empowerment of women in India.

Developed under the ‘Connecting for Good program’, MyAmbar App aims to help women understand and stand against violence.

MyAmbar app is available in both English and Hindi. It not only provides women with an easy access to important helpline numbers and service providers across the country but also helps them through a step-by-step risk assessment tool guiding them through various ways of dealing with their current status. Its extensive service directory also helps them reach out to legal and counselling services at a click of a button.

The MyAmbar App brings ready help and education for all women on gender-based violence to understand the issue and avail support services. It also helps create a safe haven for the survivors and high-risk victims to log in their complaints and seek help without bias or judgment.

The solution was launched through a virtual event by Rajashree Birla, Chairperson, The Aditya Birla Centre for Community initiative and Rural Development, P. Balaji, Chief Regulatory and Corporate Affairs Officer, Vodafone Idea Limited, Nishtha Satyam, Deputy Country Representative, Rashmi Singh, Director, Department of Women and child Development, Govt. of NCT of Delhi, UN Women, Shruti Kapoor, Founder and President, Sayfty Trust along with Ashok Pamidi, CEO and Santosh Abraham, Vice President from NASSCOM Foundation, who shared their thoughts and insights on Prevention, Safety & Empowerment for women through MyAmbar.