Mustang deepens its presence in India
Indian wearables and audio brand GOBOULT has announced a major expansion of its strategic partnership with the iconic Mustang brand, as it sharpens its focus on premiumization and targets Rs 3,000 crore in revenue by FY27–28. The company closed FY25 with revenues of around Rs 800 crore and now aims to more than triple its topline over the next two to three years.
As part of the next phase of this multi-year collaboration, GOBOULT has unveiled four new Mustang-branded products—three smartwatches named Stallion, Racer, and Muscle, and a true wireless stereo (TWS) earbud, Mustang Sprint. The move marks the brand’s expansion of the Mustang portfolio beyond audio into wearables, strengthening its positioning in the mid-premium and premium segments.
The partnership goes beyond logo licensing and influences product design, materials, and user experience, drawing inspiration from Mustang’s performance and engineering DNA. Mustang-led products are projected to grow from around Rs 2 crore in revenue to Rs 12 crore in the next phase. With a stronger offline presence planned and international expansion on the horizon, GOBOULT believes its Mustang-led premium portfolio will be a key driver of sustainable growth.
