Cranberry Coffee and Beyond

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Cranberry Coffee and Beyond

Sunday, 10 November 2024 | Gyaneshwar Dayal

Cranberry Coffee and Beyond

Through Cranberry Coffee, Roastery Coffee House is redefining how the world experiences Indian coffee, placing India firmly on the global coffee map, writes GYANESHWAR DAYAL

In an impressive feat that showcases Indian ingenuity, Roastery Coffee House has become the first Indian brand to invent and trademark a specialty coffee: Cranberry Coffee. This unique drink—a refreshing combination of cranberry juice, sparkling water, and espresso—has not only captivated coffee lovers across India but is also gaining international attention. With its signature Cranberry Coffee now protected by a trademark, Roastery Coffee House is setting new standards in the coffee industry and redefining how the world experiences Indian coffee.

The Rise of Cranberry Coffee: A Refreshing Innovation

A playful yet refined twist on traditional coffee, Cranberry Coffee combines the boldness of espresso with the tartness of cranberry juice and a splash of sparkling water, creating a refreshing, versatile drink suitable for any time of the day. In the last six months alone, over 100,000 cups of Cranberry Coffee have been sold across Roastery outlets, making it one of the fastest-selling specialty coffees in India. Its popularity spans all age groups and has even become a staple on many café menus, signalling a growing demand for creative coffee options in India and beyond.

Roastery Coffee House’s founder, Nishant Sinha, is thrilled by the response, noting how Cranberry Coffee has quickly become a customer favourite. "It’s very heartwarming to see how positively everyone has responded to this beverage," he said. "The success of   is undeniable, and almost every order across our chains includes it. Many coffee brands have drawn inspiration from Roastery's innovative creation, and we are very proud that people have embraced it."

Roastery Coffee House: Pioneers of India’s Specialty Coffee Scene

Since opening its doors in 2017, Roastery Coffee House has continuously pushed the boundaries of India’s coffee culture. Expanding across six cities, the brand has built a strong reputation for offering diverse, high-quality coffee options paired with mouth-watering snacks and light meals, creating an inclusive space for coffee enthusiasts. The introduction of Cranberry Coffee exemplifies the brand’s mission to innovate and cater to the evolving preferences of coffee drinkers while staying rooted in authenticity and quality.

Beyond its local success, Roastery Coffee House has recently set its sights on the international stage, opening its first flagship store in Helsinki, Finland. The move reflects Roastery’s vision of not only sharing Indian coffee with a global audience but also positioning India as a significant player in the specialty coffee industry. The Cranberry Coffee trademark marks a pivotal milestone, as it is the first Indian-origin coffee to secure a global trademark—a groundbreaking achievement for an Indian brand in this competitive market.

An Inspiring Future for Indian Coffee

With Cranberry Coffee, Roastery Coffee House has demonstrated how Indian coffee can resonate on the global stage by combining local creativity with a deep understanding of customer preferences. This achievement is not just a victory for the brand but for India’s coffee industry as a whole, setting a powerful example for other Indian brands and creating opportunities for international recognition.

Roastery Coffee House has truly redefined Indian coffee culture and continues to chart a new course for the industry. As it expands internationally, it carries with it a legacy of innovation, quality, and passion, firmly establishing India’s place on the global coffee map.

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