The annual marketing festival, 'Brandholic 3.0,' organized by the Prestige Marketing Club at the Prestige Institute of Management and Research, kicked off with a pomp. The event brought together an enthusiastic crowd of guests, students, and faculty members. Over the course of two days, the festival promises to offer an in-depth exploration of the latest trends and strategies in the dynamic world of marketing. During the inaugural ceremony, global policy expert Siddharth Raj Hans shared valuable insights into the constantly evolving landscape of marketing and branding. He emphasized the significance of staying ahead in the rapidly changing industrial and business environments, cautioning against complacency. Using real-world examples, Hans illustrated how once-dominant brands faded into obscurity due to a failure to adapt. He also provided strategic advice on how brands can achieve long-term sustainability and success in today’s fiercely competitive market.

The 'Tech-With-Us' session provided an exciting platform for students to engage directly with industry leaders. Renowned financial influencer CS Ujjwal Pahwa discussed the intersection of financial branding and content creation, while tech influencer Samyak Rakhecha emphasized the critical role of technology in contemporary branding strategies.

Colonel S. Raman Iyer, Director of the PIMR UG Campus, highlighted the powerful influence of brands in shaping consumer perceptions and driving business success. Dr. Nidhi Sharma, faculty mentor of the Prestige Marketing Club, captivated the audience with the story of 'Nykaa,' illustrating the journey of the brand’s growth and success. She emphasized that a strong brand identity is essential for standing out in a competitive marketplace. Prestige Marketing Club Presidents Aditi Sharma and Tanya Srivastava also took the stage, elaborating on the objectives and significance of 'Brandholic 3.0,' positioning it as a key event for aspiring marketers.