On the occasion of the 10th anniversary of the Swachha Bharat Mission, this year's Cleanliness Campaign will start in the state on 17th September, the birthday of Prime Minister Narendra Modi, and conclude on October 2, the birth anniversary of Mahatma Gandhi. This year the theme of the Swachhata Hi Seva campaign will be 'Swabhav Swachhata - Sanskar Swachhata'. The campaign will focus on greater participation of the public and local bodies. During the campaign, various activities will be conducted at all levels in the state, motivating people to imbibe cleanliness in their behaviour.

On the occasion of the campaign's launch, the ministers will participate in the districts in their respective charges. The campaign will be made effective by innovating as per the situation at the local level. On the first day of the campaign, Jan Aushadhi centers providing medicines at affordable prices will also be inaugurated in the state.

This year, the "Swachhata Hi Seva" campaign will focus on three major points. These include public participation, awareness and advocacy, Shramdaan for cleanliness as the second pillar of the campaign, and rejuvenation of the cleanliness targeted unit. On this theme, places in need of special attention in cleanliness for a long time will be identified. Decisions regarding setting up parks, pathways, and entertainment facilities for children at such places will be taken in the presence of public representatives. As the third pillar of the campaign, decisions will be taken regarding health check-ups and social security of Safai Mitras engaged in cleaning work.

Participation in cleanliness

During the "Swachhata Hi Seva Abhiyaan", an oath will be administered to citizens in the presence of local public representatives to create a clean India. Songs, dances, quizzes, poetry recitations, and street plays focused on cleanliness will be organized at various places by students and youth. Workshops focused on waste management, complete cleanliness, and waste to art will be organized in the presence of citizens and experts at various places in the state.             Programs of slogan writing focusing on cleanliness, and special programs on cleanliness will be organized at government offices and public places. A special campaign for waste collection will be run at the local level. Special cleaning programs will be organized at tourist spots along the banks of major rivers of the state including the Narmada, Tapti, Betwa, and Sone. Rallies will also be organized at various places in the state to create awareness among the citizens.

Activities at the Sanitation Target Unit

In the campaign, first, places needing special focus on cleanliness will be identified and decisions will be taken on carrying out special work for the convenience of the citizens. Sapling plantation programs will also be organized in the ambitious program 'Ek Ped Maa Ke Naam'. Special attention will be given to the repair of public toilets in those places. To increase participation in collective cleaning activities, apart from the identification of volunteers and participation of industrial groups, those doing outstanding work will be honored in the presence of citizens.

Major programs will be held on the concluding day of the campaign

The 'Swachhata Hi Seva' campaign will conclude across the state on October 2, on 'Mahatma Gandhi Jayanti'. On this day, efforts will be made to spread Mahatma Gandhi's concept of cleanliness to people. Efforts will be made to connect more and more people online with the programs being held at the national and state level. Children and youth will present literature and culture-based programs in the presence of public representatives.