Sunsilk launched a unique campaign in Kolkata, using the city’s beloved trams not just as a mode of transportation, but as a celebration of beauty and tradition. From September 27th to October 2nd, the trams have been transformed into vibrant Sunsilk showcases as part of the milestone #SunsilkShineTram activation, celebrating Sunsilk’s Super Shine Hair Serum during Durga Puja.
Kolkata’s trams, an intrinsic part of the city’s culture might not run for much longer, Sunsilk, in a very unique way payed tribute to these historic symbols while highlighting the beauty and strength of women during Durga Puja.
Much like the trams that have carried generations, Sunsilk carries forward a tradition of care and beauty, blending modern needs with the city’s deep-rooted culture.
