Bharti Airtel through its Al-powered spam detection solution identified 51 million potential spam calls and 1.6 million spam SMSes in Rajasthan in the last 10 days since its launch, a company official said on Tuesday.
The solution alerts customers to malicious links received via SMS.
“For this, Airtel has built a centralised database of blacklisted URLs, and every SMS is scanned in real-time by a state-of-the-art Al algorithm to caution users from accidentally clicking on suspicious links,” Marut Dilawari, Chief Executive Officer, Rajasthan, Bharti Airtel, said.
Further, he added that the system is a first-of-its-kind solution by a telecom service provider. The solution has been auto-activated at no cost for all Airtel customers.
