Maruti Suzuki India on Wednesday unveiled its new model 'Grand Vitara' as it looks to expand presence in the fast growing mid-sized SUV segment.
The model, which comes with a 1.5 litre petrol powertrain mated with strong and mild hybrid technology, would compete with the likes of Hyundai Creta, Kia Seltos and Tata Harrier, among others.
With the Grand Vitara, Maruti Suzuki India (MSI) is looking to expand its presence in the mid-sized SUV segment, where it currently lags the competition.
The production of the model would begin in August and actual sales would start in September. Speaking at the model unveil, MSI MD and CEO Hishashi Takeuchi said the Indian automobile industry is undergoing transformational changes in terms of technology, customer preferences and purchasing power.
"In the last few years, we have seen a growing preference for SUVs. The segment contributes to almost 40 per cent of the total industry sales.
