There are plethora of opportunities in digital marketing if one plays the cards right. Keep the learning spirit active and aim high, says Sanjeev Rawat

While surfing the Internet, you come across various things like unfunny memes, sometimes useful sometimes irritating ads, some viral videos, amazingly written blogs and mobile apps. Did you ever wish of creating any of these? If your answer is yes then you have made a career choice in Digital Marketing

Before going into the ways to forward, let’s first understand the concept — what is digital marketing?

Just like traditional marketing, in digital marketing, a company has a product which they wish to sell and hence, they try to engage customers, introduce the product and try to close a sale. Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature.

The world is going digital and by the year 2021, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing. According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.

According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren't. It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing.

Opportunities

The world of online marketing is huge. Therefore, there is a huge scope of employment in it. India’s online marketing market is expected to reach around $76 billion in 2021. In 2020, this market has crossed the limit of about $ 32 billion. At the same time, about 14 lakh jobs are expected to be created in this sector.

For example, e-Business Advisor, Database Administrator, Supply Chain Manager, Business Analyst, Project Manager, Customer Relationship Manager, Web Developer, Advisor, Team Leader, there is also the option of a good entrepreneur. Due to online trading, new job opportunities are being created in the field of Marketing, Finance, Logistics, Warehouse, Graphics.

There are many other roles or designations in Digital Marketing that depend upon the company and their requirements. Some of them are: Analytics Manager, CRM Manager, Email Marketing Manager, E-Commerce Manager and Digital Agency Account Director

Remuneration

The salary majorly depends on the type of organisation and your role. Salary depends on which course you have taken. Where graduate students earn `25,000 to `35,000 per monthly. At the same time, post-graduates like MBA, the students are getting a monthly salary of `30,000 to `50,000. It also depends on you how much salary you are offered during campus placement. The number of skilled people is limited due to the lack of courses focused on this area at the institute, college and university level.

Skills

It's clear that digital marketing is taking the world by storm. Most companies are moving towards digital marketing and since marketing is an integral part of any company, the demand for digital marketers is quite high. Let's turn our attention to a few statistics to get an overview of this demand. It has been estimated that about 93 per cent of all online activity begins with a search engine.

A career in digital marketing is highly lucrative if you play your cards right. You need to keep your learning spirit active and you should always aim high. Never be complacent when you are opting for a career in digital marketing - you will always have room to improve.

The writer is Director, Webbrains Digital Marketing Institute