Naina Ruhail lists trends that will play a vital role in shaping one’s future in the beauty industry

In recent times, the beauty industry has seen a significant shift with everyone making eco-conscious choices. It is the era of ‘end of more’ and getting back to basics. No longer one cares for beauty for the sake of beauty, now it’s beauty for the sake of you. With most of us stuck at home during these unprecedented times, it’s important more than ever to spend time pampering your skin, consciously. From DIY masks, tonics, and a better understanding of what works best with the increased awareness, it will be the dawn of clean beauty as an answer to the future of the ever-growing beauty industry. If you want to succeed in the beauty industry take a look at the prospects of the beauty arena and understand it better to get ahead.

Consumer choices to anticipate in the beauty industry

The consumer today is making conscious choices towards eco-friendly, sustainable, toxin, and cruelty-free products. This new guilt-free beauty norm is all about organic and natural ingredients to leave skin healthy and hair lustrous. Clean signifies beauty products that are free from nasties with nothing artificial than the goodness of nature. On the other hand, all the ingredients are sustainably sourced to unburden the natural resources while incorporating recycling practices to be eco-friendlier.

Knowing what the consumers demand will help you understand their needs and tweak your products according to their preference, ensuring a long-lasting relationship.

Here are the top trends that you need to know that will play a vital role in shaping the beauty landscape. If you inculcate these within your profession, you will surely be successful in building your brand and building trust with your consumers.

Building trust within the community

Nothing grows the community stronger than a common interest. An authentic, personal review helps build trust and interest that will effectively boom the industry as well as an increase in the consumer base. This aspect will definitely play a vital role in the near future.

Be part of inclusive beauty standards

A beauty consumer always often looks for cues from the closest to them, appropriate to their age, skin type, age, and ethnicity. They expect a brand to be inclusive and cater to all colours, shapes and sizes in the most realistic ways.

Deliver hassle-free beauty at doorstep

When the world has come to a still, we have understood that the way we connect with beauty has changed completely. Its do-it-yourself-beauty encouraged some small changes like — comprehensive skin and hair care regime, less use of mascara, we all became our own groomers, manicurists, and colourists. This shift has increased the requirement of interactive, impressive at-home deliveries.

Be sustainable and transparent

Recycling beauty products is another trend that is reaping interest. With this practice, you don’t have to discard your empties that will end up going into the landfills. Instead, it will be reused. By bestowing an afterlife to your product empty, you will surely make a difference in the environment.

If you incorporate these practices, you will surely be able to build an authentic, sustainable and successful brand.

The writer is Co-founder, Vanity Wagon