Taking care of your skin’s needs is just as important as your overall health. AAYUSH NARANG tells you how Vitamin C serum can work wonders and do the job

There’s a reason why Vitamin C serums became so popular. It has an incredible benefits for skin health because of potent antioxidants. It can help you in brightening your skin, healing surface damage, boosting circulation, stimulating collagen production, and even search free radicals to stop the onset of fine lines and wrinkles. The best news is that a lot of dermatologists recommend Vitamin C serum for all skin types.

Our skin’s natural regeneration process gets aided by Vitamin C, which helps our body to heal damaged skin cells. It is touted as one of the best anti-aging ingredients on the market. As consuming antioxidant-rich foods aids your body in fighting off free radicals, topical antioxidants do an equivalent for your skin by helping to offset daily aggressors like UV damage and exposure to air pollution. Even if you’re probably getting Vitamin C in your diet, there’s no guarantee that it’s going straight to your skin. Using serums and other topical products is the most direct to gain these benefits.

Vitamin C’s skin-saving benefits aren’t restricted to its antioxidant status. It has many other skin-healing assets that make it praiseworthy. For one, because it’s highly acidic, when Vitamin C is used topically our skin starts to heal itself by accelerating the assembly of collagen and elastin. Remember: Collagen and elastin are both present protein fibers that help keep skin plump and firm. So, in helping to market collagen production, topical vitamin C can help prevent premature aging of the skin.

Another cool thing about the ingredient is that it contains a property that inhibits your skin’s melanin production, which is what causes skin discoloration like dark spots and hyperpigmentation. With continued topical use, Vitamin C can help prevent dark spots from forming within the first place. It’s a greater brightening agent that works to fade brown spots without changing normal skin pigmentation.

A serum is that the preferred sort of Vitamin C. They generally comprise a perfect delivery system and are considered to be used before moisturiser. While Vitamin C used in the morning or evening, most people prefer to apply it during the day as its antioxidant assets act as a guard to bounce pollution and other environmental attackers. In terms of when you should use it in your routine, a three-step system of cleansing, treating, and moisturising. That second step would be Vitamin C application, followed by moisturiser unless you’ve got oilier skin and like to use a serum on its own.

If you’re new to using the ingredient on your skin, start slowly. It’s potent stuff, so you only need a few drops for each application. It’s best to start out with a low concentration and work your way up as your skin grows more accustomed to the ingredient.

The writer is Sales and Marketing Head, International Business, Rowan Bioceutical