With millennials continuing going to extreme lengths to become the next internet sensation, well-known YouTubers and social media influencers in the country feel that the social media is all about reinventing yourself to bring something new to the audience and only, genuine and responsible “content creators” succeed in the competitive environment of this platform.

“Never think about money, fame or instant gratification. Focus on content creation and area of your interest. Passion of making videos, clicking pictures, sharing genuine and inspiring stories and creating something new for the audience, is the key to success on the social media platform,” said famous YouTubers and bloggers Sejal Kumar, Scherezade Shroff Talwar, Kritika Khurana, Anukriti Jhamb and Shivesh Bhatia during an event here.

Sejal Kumar, 24 from Delhi, has more than one million subscribers tuning to her Youtube channel, and creates content on fashion, dance, music and skits. After more than four years since the beginning of her journey on Youtube, she says, “After one year, I had around 4000 subscribers. I believe reinventing my work and looking at others work for inspiration is what works for me in this field. It’s a good career only if you have a passion to do it.”

Shivesh Bhatia, a food blogger, author and food stylist from Delhi, says, “Try to add value to the lives of viewers or readers with your content. Never come with an intention of making money or instant fame because then you would probably end up exhausting yourself.”

With billions of viewers tuning to the Youtube in the country, the platform has turned into a business avenue for many and youngsters, these days, aspires to become You Tuber star. An easy access to the platform with requirement of a phone and an internet connection has also made it easy for many to connect to this platform.

Scherezade Shroff Talwar, a YouTuber and a former model tells, “Through our vlogs, we are sharing our lives and making personal connect with the viewers. We also inspire and empower them with the videos and it’s a fulfilling experience.”

“One can start earning from the platform after sometime but initially, focus on content creation, says Scherezade, who had launched her Youtube channel nearly seven years back.

Anukriti Jhamb, chef and food blogger, shares that she started blogging nearly six years back and have started earning from it only two years back.

On competition among the Youtubers and bloggers vying for new subscribers, Sejal say, “I focus on content creation. A lot of thinking goes on content making. What people expect and what I should create…”

Sejal, who has a team of four members for her Youtube channel says, “As such there is no pressure to do better than other bloggers but I follow others to take inspiration for my videos.”

Scherezade Shroff Talwar shares that she has another person helping her in editing for her Youtube channel.

Commenting on social media trolls, Kritika Khurana, a fashion blogger shares, “I usually ignore such people and choose to block the repeated offenders. I do read the comments below the videos posted for feedback. Undoubtedly, trolling is a menace but it does not affect me anymore.”

“I reply to the offensive comments and even ask them the reasons for their behavior. This is how I deal with the trolls and sometimes, such people also apologise for the hateful comments,” says Scherezade Shroff Talwar.

With easy access to internet and its influence on young minds, the bloggers feel, “It’s upto the individual that what choices he or she makes. Who do they follow… For youngsters, parents supervision is required to ensure that they are engaged in something positive on social media.”

Earlier this year, Youtube had announced that India is its largest and fastest growing audience in the world with more than 265 million monthly active users. Content categories such as comedy, music, news, tech and learning are on the rise on Youtube in the country.

About marketing of brands on their channels, the YouTubers say, “They usually promote the brands with which they connect to and also put up a disclaimer for the paid promotions to be reliable to their viewers.

When asked about amount of time spent on social media, most of them agree to use their mobile phone for a very long time every day.

“We enjoy doing it. We also opt for social media detox… Going on vacation and not posting anything for a day or two or may be more on social media. Then come back with a fresh mind. There are some bad days and some good… Even when there are less views on a particular video, we mostly tend to focus on creative ideas for the next video to make it a hit among viewers,” they conclude.