In the space of online restaurant guide and food ordering platforms operating in India, Zomato needs no introduction at all. Recently Zomato has come up with a premium subscription plan for its users ZOMATO GOlD in India.
Zomato Gold is a paid subscription program giving its customers premium dine-in and social drinking experiences. Through this program customers get exclusive deals in more than 1200 restaurants, bars and pubs which have partnered with Zomato. listed below are few facts which give in depth details of this new subscription plan floated by Zomato.
5 Facts about Zomato Gold
•Easy on pocket Membership Offers:
Initially when Zomato floated Gold subscription in India, it came up with two kinds of membership plans for Zomato Gold – a three month plan which was priced at Rs.599 and a yearly plan priced at Rs. 1499. There was an early bird offer for three months for Rs 299 and the annual plan was for Rs 999. The Zomato Gold subscription can be used at any of the Zomato partnered restaurants and bars on any day of the week or hour. Through this subscription, Zomato provides one of a kind dining experience at all times by paying a minimal amount.
•Niche experiences for Zomato Gold Subscribers:
Zomato Gold subscribers would also get privileged invitations to curated events like chef cook-out sessions, new restaurant openings, pub crawls, wine-tasting, food walks and new menu previews among others. Along with fine dining, Zomato Gold gives its customers niche experiences to socialize with fellow foodies. Not everyone gets a chance to be a part of such niche events but Zomato Gold makes it possible for its subscribers. Also, customers get a chance to share their experiences with like-minded people attending the events. Zomato Gold targets a segment in the market which is not looking for discounted eating out but a high class fine dine experience and this feature of the Gold membership would suit the requirement of customers from this segment.
•Convenient to use Zomato Gold:
Zomato Gold subscription plan can be purchased by going to the Dining Out/Drinks & Nightlife tab from the Zomato app or by visiting the Zomato site. Benefits offered through the premium service can be availed at a Gold partner restaurant by searching its name on the Zomato app and tapping on the “Unlock Gold Visit” option. It is an easy to use and easy to avail feature on the Zomato App which makes it convenient for customers. There is no need to punch in anything on your phone or scan QR codes. Customers have to just tap on the partner restaurant’s page on the Zomato app once and they are all set.
•Unlimited beer offers:
Customers can get one free drink every day for a week for a minimum bill amount is Rs 500 once they register for Zomato Gold. One can get unlimited beer four times in a month for a monthly subscription of Rs 999 person and for a weekly subscription for Rs 499 one can get an unlimited beer any day in a week per person. This allows a person to walk in a restaurant or bar and enjoy drinks without any hassles. This is not the only advantage of Zomato gold, as one can
Subscribing to one program can give customers so much of saving along with the options of choosing variety of premium restaurants to Dine in.
•Complimentary food and drinks:
Complimentary food item of the same or lower price of the food item ordered by the customer or two complimentary drinks for every two drinks ordered are some perks offered to Zomato Gold customers at selected restaurants. This offer can be availed only once in a day at each associate restaurant and minimum of two people on the table are required. This food offer cannot be availed on buffets, thalis, special menus, and set menus whereas the drinks offer will not be usable on pitchers, buckets, and full bottles. This offer on gold subscription makes it totally worth as it is a delight for customers to get on the house food and drinks.
Why choose Zomato GoldIJ
Around 30,000 customers have already subscribed for Zomato Gold and more are waiting for the subscription to re-open. Cities which have been added to this program by Zomato are Delhi NCR, Mumbai and more cities will be added over a period of time. Zomato Gold was already offered to Zomato’s client base in Dubai, Abu Dhabi and lisbon.
There is also a referral scheme for Gold subscribers, with each referral the sender gets one extra month of subscription. On the other hand the receiver using the referral code to sign up gets a 25 percent discount on the Gold membership. In this way Zomato is offering its existing user base an advantage over others. Membership of customers who have subscribed for Zomato Gold shall be renewed automatically on expiry unless a customer wants to opt out of the membership.
Zomato Gold is Zomato’s second subscription offering after Zomato Treats which offers free desserts for subscribers and has garnered 60000 members. As of now the subscriptions of Zomato Gold have been closed and users are eagerly waiting for second round of subscription to open.
