The ongoing Silk Fab exhibition at Marrion Hotel in the city from March 25 has been receiving good response from residents. The exhibition will be held till April 7, informed the organisers.

The expo is an initiative of Union Ministry of Textiles, through National Handloom Development Corporation (NHDC) to provide direct access to the handloom weavers to market the products to consumers in various cities of the country.

The participants are from various State Government bodies, apex societies, primarily handloom weavers’ societies and handloom agencies. 50 agencies belonging to 13 states are participating. The exhibition has participation from weavers who are recipients of the National Award for design.

The art of handloom weaving has traditional values attached to it and each region has exquisite varieties. The uniqueness of silk products such as Pochampalli, Paithani, Kanjivaram, Jamdani, Baluchari, and Ikkat, to name a few attracts customers across the globe with exclusives weaves, designs and traditional motifs. 

Through these exhibitions, handloom agencies not only market their products at reasonable rates but also get to know customers’ choice with regard to colour, design and weaving for future improvement of the product.

All the exhibitors at the Silk Fab have been encouraged to display the ‘Handloom Mark’ tag on the products and thus aim to improve the earnings of the handloom weaver community.

The Government of India has launched the ‘Handloom Mark’ scheme for handloom products, to encourage and give a distinct identity to the products, apart from highlighting the uniqueness of the products.  It also serves a guarantee for the buyer that the product being purchased is genuinely hand-woven.