Ferns N Petals, a leading online gifting platform, announced a new campaign for the upcoming festival of Raksha Bandhan. The company which takes pride in delivering emotions in the form of gifts, has come up with a unique campaign for Rakhi. This concept has been made into a video and it has already garnered 8.5 Million views on Social Media.
Explaining the campaign further, Mr. Sai Thota, Head- Digital Marketing said, ‘This Raksha Bandhan we wanted to create something unique and show the true meaning of the festival. Since we are into the business of sending emotions in the form of gifts our customers choose, so we wanted to ideate around the same but in a different manner. The theme of the video is love knows no boundaries and this Raksha Bandhan, Be United by love. It is not necessary that you can only tie rakhi or send rakhi online to someone who is related to you, but sometimes to other people who are not even connected in any form. love is the only connection between them. We are happy that our audience really connected with the concept and the video is just going viral like anything. With 90 thousand shares and over 2 lakh likes, we have received some amazing comments around it. At the end of the day it is about connecting with people and Ferns N Petals, as a brand, want to leave no stone unturned to make that happen.’
As a society, it is important to break the pre decided norms and present a new thought. Watch the video here to ‘Be United by love’.
https://www.facebook.com/fnp.fernsnpetals/videos/10155556174867760/
