Living for Likes: How Social Media is Reshaping Our Mental Health

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Living for Likes: How Social Media is Reshaping Our Mental Health

Saturday, 29 March 2025 | Prof. Anant Kumar

In an era where digital connectivity has become an inseparable part of our lives, social media platforms such as Facebook, Instagram, and LinkedIn have revolutionized the way we interact. They allow us to share our lives, achievements, and moments of joy with a vast audience. Yet, beneath the surface of this interconnected world lies a paradox, while we are more digitally connected than ever before, many people experience increased loneliness, anxiety, and stress. The carefully curated nature of social media, where only the best aspects of life are displayed, has profound implications for mental well-being.

Social media has created a new culture of self-presentation. People meticulously select and edit their posts to showcase an idealized version of their lives. Travel photos, career milestones, and seemingly perfect relationships dominate social media feeds, offering a glimpse into a reality that is often far from complete. The result is an endless cycle of comparison, where users measure their worth against the achievements of others. This phenomenon is well-documented in psychology. According to social comparison theory, individuals evaluate themselves based on comparisons with others. When faced with an unending stream of success stories, many feel inadequate, as if they are falling behind in life. This sense of inadequacy can manifest as stress, anxiety, and even depression. Studies have shown that excessive exposure to idealized portrayals of others on social media correlates with lower self-esteem and increased feelings of loneliness.

Social media fosters an illusion of constant connectivity. A user may have thousands of online friends or followers yet still feel profoundly isolated. While digital interactions provide an avenue for staying in touch, they often lack the depth and authenticity of face-to-face communication. The absence of real-world interactions can lead to a sense of emotional emptiness. Research suggests that despite high levels of social media engagement, individuals who rely primarily on online interactions report lower levels of overall happiness and life satisfaction. Furthermore, social media platforms encourage passive engagement. Scrolling through posts and liking content does not equate to meaningful interaction. Unlike genuine conversations, these virtual interactions do not provide the same level of emotional support, leading to increased feelings of detachment and loneliness.

Another troubling aspect of social media is its role in shaping beauty and lifestyle standards. Influencers, celebrities, and brands promote an idealized version of reality that is often unattainable. Edited images, enhanced beauty filters, and carefully curated content set unrealistic expectations, particularly for young people. The pressure to conform to these standards can lead to body dysmorphia, dissatisfaction, anxiety, and eating disorders. Adolescents and young adults, in particular, are highly susceptible to these influences, as they are in the process of developing their self-identity. This problem is exacerbated by algorithm-driven content consumption. Social media platforms prioritize content that generates engagement, often pushing users towards more extreme or aspirational content. This constant exposure reinforces unrealistic expectations, making users feel that their own lives are inadequate in comparison.

The negative effects of social media on mental health have increased evidently. Endless scrolling through reels on these platforms has also become an issue to be considered. Meta stated that Reels has driven a more than 40 percent increase in time spent on Instagram since its launch. This not only has become an addiction in the newer generation but has also made us people habituated to shorter-term content consumption. Studies have linked excessive social media use to increased levels of anxiety, depression, and stress. The phenomenon of Fear of Missing Out (FOMO) is particularly prevalent, where individuals experience anxiety over missing out on experiences that others seem to be enjoying. This leads to compulsive social media usage, further exacerbating mental health issues. Moreover, cyberbullying and online harassment contribute to emotional distress, particularly among teenagers and young adults. The anonymity of social media often emboldens individuals to engage in toxic behavior, leading to negative psychological effects on the victims. The constant need for validation through likes, comments, and shares also contributes to a fragile sense of self-worth, where individuals tie their self-esteem to external approval.

While the impact of social media on mental health is concerning, solutions exist to mitigate its negative effects. Practicing mindful usage is crucial. Setting boundaries on social media consumption, such as limiting screen time and engaging in digital detoxes, can help reduce dependency and improve mental well-being. Media literacy education is another key approach. Teaching individuals, especially young users, to critically analyze social media content can help them distinguish between curated reality and actual life. Understanding that social media showcases a filtered version of reality can reduce the tendency to compare oneself to others unfairly. Social media platforms also have a role to play in fostering healthier digital environments. Implementing features that promote positive interactions, reducing algorithmic reinforcement of harmful content, and actively moderating cyberbullying can help create a safer space for users. At an individual level, cultivating real-world relationships remains vital. Prioritizing face-to-face interactions, engaging in offline activities, and developing hobbies outside the digital world can significantly improve mental health. Meaningful social connections provide emotional support and reduce the reliance on social media for validation.

Social media has undoubtedly transformed the way we communicate and engage with the world. However, its impact on mental health cannot be ignored. The curated nature of social media, unrealistic standards, and the illusion of connectivity contribute to increased stress, anxiety, and loneliness. While social media itself is not inherently harmful, its unchecked use can be detrimental. By adopting a balanced approach—practicing mindful consumption, promoting digital literacy, and fostering real-world connections—we can harness the benefits of social media while safeguarding our mental well-being. Ultimately, the key lies in using social media as a tool for genuine connection rather than a measure of self-worth.

The author is a Professor at Xavier Institute of Social Service, Ranch. Views expressed are personal. Email: pandeyanant@hotmail.com.

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