Sesame, Abbott launch Sehatmand Aadatein on Chalo App for kids’ nutrition
Sesame Workshop India, in partnership with global healthcare major Abbott, on Saturday unveiled Sehatmand Aadatein – on the popular Chalo! Sesame Street app, bringing play-based nutrition education to children’s fingertips. Developed under the Healthy Habits programme—launched earlier this year with Abbott’s funding — the digital module targets children aged 4-7, helping families instill routines around balanced diets, physical activity, and sleep through interactive storytelling, music, and familiar Sesame Street characters.
The content offers over 40 minutes of engaging videos paired with 55 gamified assessments, transforming passive screen time into active learning. Designed for everyday use, it encourages small, sustainable steps towards lifelong well-being, extending on-ground efforts at Anganwadi centres to homes via Hindi-language resources.
The launch taps into the Chalo! Sesame Street app’s growing footprint, with nearly 1.58 lakh installs since inception. A pedagogically robust platform aligned with the NIPUN Bharat Mission, it fosters foundational literacy, numeracy, social-emotional skills, and life habits through YouTube-wrapped videos, progress trackers, and WhatsApp sharing for teachers and parents.
Features like screen-time timers promote mindful media use, addressing concerns over packaged foods and excessive gadget time. “Today, many children are eating more packaged and sugary foods and spending more time in front of the screen,” said Sonali Khan, Managing Trustee, Sesame Workshop India Trust. “With Sehatmand Aadatein, we make it easier for children and caregivers to learn and practice healthy habits like good nutrition, regular physical activity, and proper sleep in a fun way.”
Building on community outreach, the app bridges mass media reach with measurable outcomes, supporting holistic growth. Sesame Workshop India combines on-ground interventions with digital tools to equip children to grow “smarter, stronger, and kinder,” reinforcing behaviours for physical and emotional health.
Abbott’s support underscores a commitment to early intervention, making trusted content accessible beyond classrooms.
