SBI Life Insurance appoints Pant and Jadeja as face of the brand
SBI Life Insurance, one of the nation’s finest private life insurers, has appointed cricketing icons Rishabh Pant and Ravindra Jadeja as brand ambassadors.
In this new association, both Pant and Jadeja have been introduced as ‘Jolly’ and ‘Polly’, respectively, two distinct characters who guide people to pursue their dreams while making sure that familial responsibilities are met.
Anchored in the brand idea of ‘Apne Liye, Apno Ke Liye’, ‘Jolly & Polly’ reflects a simple but frequently deep truth: personal ambitions and familial responsibilities are not mutually exclusive. Individuals are free to follow their own ambitions when they have financially secured their loved ones’ needs and desires.
Olly’, brought to life by Rishabh Pant, embodies instinct, optimism, and the courage to live fully. He is seen encouraging people to see life differently, showing that planning is not giving up freedom, but protecting and pursing it.
‘Polly’, personified by Ravindra Jadeja, represents composure, assurance, and long-term thinking. He is seen guiding the conversation with calm and clarity, emphasizing that preparedness is an act of responsibility that strengthens both personal ambition and family security.
Together, ‘Jolly & Polly’ mirror the inner conversations common in Indian households, balancing the desire to move forward with the responsibility of caring for loved ones. Their role is not to dramatize insurance but to normalize it, demonstrating that protection through life insurance has an empowering impact on individuals, enabling optimism and progress.
SBI Life unveiled two TVCs set in everyday Indian settings—where aspirations meet responsibility and meaningful conversations build confidence.
The first TVC follows a young woman’s decision to pursue wrestling, which sparks concern within her family, where Jolly and Polly help her family see that the assurance on family’s financial protection with SBI Life allows her to chase her dreams. The second TVC shows a man transitioning into practicing women’s rights law, raising concerns of the family’s future finances, with Jolly & Polly reinforcing that when a family’s future is financially secure, individuals are liberated to pursue purpose-driven paths with impact.
Commenting on the new brand association and launch of TVCs, Ravindra Sharma, Chief – Brand, Corporate Communications and CSR, SBI Life Insurance, said,” Our philosophy of ‘Apne Liye, Apno Ke Liye’ reflects the insight that assurance about financial safeguards for loved ones’ future empowers individuals to pursue their own aspirations”.
