REHAU launches first ‘House of REHAU’ in India, announces Rs 50 crore expansion roadmap
REHAU Interior Solutions on January 7 unveiled House of REHAU, its first experiential brand centre in India, signalling a strategic move from conventional product displays to experience-led customer engagement. The new facility, located in Gurugram, is designed as an immersive space showcasing the company’s interior surfaces, decorative solutions and furniture components in real-life applications.
Aimed at architects, interior designers, developers and channel partners, the centre allows stakeholders to interact with materials, finishes and design concepts in a collaborative setting. The launch event was attended by REHAU Interior Solutions CEO Dr Thomas Troeger and Executive Vice President – REHAU India & Subcontinent, Tushar Verma.
Troeger said the initiative reflects REHAU’s evolving approach to brand engagement, centred on experience, dialogue and material expertise. He added that India remains a key growth market for the company, with the new centre underlining its long-term commitment to the country.
Verma noted that House of REHAU marks the next phase of the company’s India strategy, as decorative surfaces increasingly become lifestyle-driven design solutions rather than purely functional products.
Alongside the launch, REHAU announced plans to invest Rs 50 crore over the next three years to expand its footprint to more than 50 retail touchpoints nationwide. The investment will focus on retail infrastructure, brand development and customer engagement.
The company also reiterated India’s importance as a manufacturing and global capability hub, highlighting recent investments aligned with its Make in India strategy and sustainability goals.
