Kerala Records ₹332.62 Crore Liquor Sales in First Four Days of Christmas Festivities

As Kerala celebrated Christmas, the Kerala State Beverages Corporation (KSBC) recorded liquor sales worth Rs332.62 crore through its BEVCO outlets during the first four days of the festive season, officials said on Friday.

The KSBC on Friday released data on liquor sales during the Christmas–New Year season, which began on December 22. According to the data, liquor worth Rs332.62 crore was sold through KSBC liquor shops and warehouses during the four-day period. Sales during the first four days registered an increase of 18.99 per cent compared to the corresponding period last year, when sales stood at Rs229.54 crore.

The highest single-day sale was recorded on December 24, when liquor worth Rs114.45 crore was sold. Sales on December 22 stood at Rs77.62 crore, followed by Rs81.34 crore on December 23 and Rs59.21 crore on December 25. The KSBC considers the period from December 22 to 31 as the Christmas–New Year festive season.

KSBC officials said liquor sales are expected to rise further on December 30 and 31, as part of the New Year celebrations. During the 12-day Onam festive season this year, the KSBC had recorded liquor sales of Rs970.74 crore. Apart from KSBC, Consumerfed also operates a limited number of liquor outlets in the state, and their sales figures will be available later, officials said.