ITPO Chairman releases book on successful participation tips in trade shows

“Trade shows are imperatives for socio-economic progress of a country. India has the 26th place in the world in this sector. Integrating the economy, we should have more exhibition and convention centers such as ‘Bharat Mandapam’ in each State to catalyse trade promotion efforts of “emerging India” indicated the Chairman, ITPO Jawed Ashraf, IFS while releasing an exclusive book on participation management of trade fairs titled: “Vyapar Melon Men Bhaagidari Ko Kaise Safal Banayen?” at New Delhi World Book Fair 2026 on January 14, 2026 at Lekhak Manch, Bharat Mandapam, New Delhi.

Written by an erudite scholar in events and ex-ITPO senior official, Shri Deepak Kumar Jain and Associate Professor Dr Veena Jain, the book has a huge significance for promotion of MSMEs and Start ups, the book is a sincere effort to catalyze India’s mission of ‘Viksit Bharat@2047’. ITPO Chief complimented the authors.

Present on the occasion were Lt Col Harsh Kondilya, OSD, ITPO, Shri Sushil Swatrantra the publisher, SN Bharti, General Manager, ITPO etc. Welcome address was delivered by Shri Sanjay Vashistha, Senior Manager, ITPO while ‘Vote of Thanks’ was proposed by the publisher. The book launch function will be attended by senior Government. officials, exhibitors and media.