ICICI's Wealth Forever: Simple way for lasting legacy

ICICI Prudential Life Insurance has launched ICICI Pru Wealth Forever, a product providing a simple and tax-efficient legacy planning solution. This product is designed for customers wanting to provide financial security to their loved ones. The life cover amount continues to rise monthly till the customer reaches the age of 99 years.

In the event of the unfortunate demise of the customer the entire life cover amount, which is tax-free, is paid out to the beneficiaries. ICICI Pru Wealth Forever has been specifically curated to offer customers an easy and efficient legacy planning solution. If the customer survives through the tenure of the policy all premiums paid are returned.

For instance, a 55-year-old business owner investing Rs30 lakh annually for seven years in this product can get a life cover that starts at Rs1.5 crore, which keeps growing. In the unfortunate event of the policyholder’s demise at age 85, the nominee(s) would receive Rs10 crore as a tax-free benefit, helping preserve the business owner’s legacy while providing financial continuity to the family.

Announcing the launch, Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said “With increasing income and life expectancy in the country, individuals have begun to appreciate the importance of legacy planning. We are delighted to offer ICICI Pru Wealth Forever which has been specifically designed to aid customers in simplifying their legacy planning process. The lifezzcrease till the age of 99 years and the life cover amount is paid out as a tax-free benefit in case of the unfortunate demise of the customer.