Dabur Vatika Launches #VatikaIAmMore Campaign to Challenge Language Bias

Dabur Vatika, a leading natural hair care brand, has partnered with Havas Creative India to launch #VatikaIAmMore, a campaign that challenges subtle linguistic biases that often diminish women’s achievements. The initiative highlights how words like “just” and gendered prefixes such as “female” or “woman” can shift focus from merit to gender. Across industries, women are frequently introduced as “female cricketer” or “woman CEO,” while their success is minimized with phrases like “just lucky” or “just emotional.” The #VatikaIAmMore campaign aims to remove these qualifiers and celebrate women’s ambition, courage, and multifaceted identities.” At Vatika, we believe a woman’s identity is deep and multidimensional. This campaign encourages society to move beyond the word ‘just,’” said Ankur Kumar, Marketing Head – Hair Care, Dabur India Limited. The campaign also features a powerful film highlighting how language shapes perception and invites women worldwide to share their stories on social media using #VatikaIAmMore.