In a refreshing departure from the conventional norms of the fashion industry, India is witnessing a burgeoning trend of tribal models gracing the ramp and adorning magazine covers. This unprecedented rise of indigenous beauty is not just a cosmetic change but a powerful statement of cultural inclusivity and economic empowerment. Factors such as the growing awareness of diversity, the allure of exotic features, and the quest for authentic representation have propelled tribal models into the limelight. The fashion industry, long criticized for its homogeneity, is now recognizing the potential of untapped beauty and the growing demand for inclusive aesthetics.
Several young women from tribal communities have made significant strides in the modeling world. Names like Andrea Kevichusa from the Angami Naga community, and Renee Kujur, a Kurukh Adivasi from Chhattisgarh, have captured the attention of both national and international audiences. Their unique features, often characterized by high cheekbones, almond-shaped eyes, and lustrous hair, have redefined beauty standards and inspired a new generation of models.
The northeastern states of India, with their rich tribal diversity, have emerged as a hotbed for discovering new faces. Tribes like the Apatani, Naga, and Mishmi have given rise to models who are not only stunning but also carry the essence of their culture with pride. Additionally, tribal communities in states like Jharkhand, Odisha, Chhattisgarh, and Madhya Pradesh are also contributing to this growing trend. There is greater acceptance of, and even a desire for, models with the dark, lustrous skin exhibited by tribals from central Indian tribal communities.
However, the journey of tribal models is not without its challenges. Many face systemic barriers including socio-economic disadvantages, limited access to professional training, and often, cultural resistance from within their communities. Discrimination and stereotypes persist in the broader fashion industry, where tribal models may struggle to find equal opportunities and recognition compared to their counterparts from more mainstream backgrounds.
Despite these hurdles, the role of social media has been instrumental in promoting tribal models. Platforms like Instagram, Facebook, and TikTok have provided these models with a direct line to global audiences, bypassing traditional gatekeepers of the fashion industry. Social media has allowed tribal models to showcase their talents and cultural heritage on their terms, garnering support from a diverse and appreciative audience. Viral campaigns and hashtags celebrating diversity and inclusivity have further amplified their visibility, creating opportunities for collaborations with prominent designers and brands.
This newfound prominence of tribal models is not merely about fashion; it's a socio-economic transformation. Many of these models come from marginalized communities, and their success is providing a pathway to financial independence and a platform to represent their culture. It's a testament to the power of representation and the potential of the fashion industry to be a force for positive change.
As the world becomes increasingly interconnected, the demand for authentic and diverse beauty is only set to grow. The rise of tribal models in India is a significant step towards a more inclusive and equitable fashion industry. It's a celebration of India's rich cultural tapestry and a recognition of the beauty that has long been overlooked.
With a career spanning 10 years, the writer has solidified her expertise in HR, entrepreneurship, and innovation ecosystem development. She is a print and ramp model, who was also featured in Vogue and Gladrags magazines.
