Students of the Prestige Institute of Management and Research (PIMR), Indore, have presented a groundbreaking case study on Wow! Momo, showcasing its rapid growth in the Quick Service Restaurant (QSR) sector.
Conducted by Srajan Sodhiya, Sahil Bakshi, and Prince Rawal under the guidance of Prof. (Dr.) Nitin Girdharwal, this study offers a fresh perspective on branding and strategic innovation in the competitive QSR market.
The research highlights the crucial role of effective branding in the success of startups in the QSR sector.
Momo serves as a prime example of how a strong brand identity can foster customer loyalty and drive market growth. The study delves into the innovative strategies and solutions adopted by Wow! Momo, providing a blueprint for other QSR businesses to emulate.
Professor Girdharwal highlighted that the study has helped PIMR students enhance their analytical skills and gain a deeper understanding of market dynamics, consumer behavior, and competitive strategies in the QSR industry.
This experience will provide students with practical insights and methodologies relevant to real-world business challenges. Dr. Davish Jain, Chairman of the Prestige Education Foundation, commended the students for their thorough analysis, stating that the study offers valuable lessons for aspiring entrepreneurs in the QSR industry. Dr. S.S. Bhakar, Group Director, and Col. (Dr.) Subramanian Raman Iyer, Director of PIMR, also praised the students and Professor Girdharwal for their dedication and innovative approach.
