The dazzling world of fashion has long been a launchpad for careers, but increasingly, Indian models are stepping off the runway and into the boardroom. These former faces of brands are leveraging their experience, fame, and business acumen to become successful entrepreneurs.
One such example is the vivacious actress and former model, Priyanka Chopra Jonas. Her production company, Purple Pebble Pictures, focuses on empowering female-driven narratives and has already made a splash in the Indian film industry. Purple Pebble Pictures has produced several critically acclaimed films and web series that highlight diverse stories and underrepresented voices, cementing Chopra Jonas’s position as a formidable force in both Bollywood and Hollywood. Another entrepreneur making waves is Anusha Dandekar, who has transformed her fashion background into a successful career in sustainable clothing with her brand, 'House of Nomad.' Dandekar’s brand is known for its chic, eco-friendly designs that appeal to the modern, environmentally-conscious consumer, blending style with sustainability in an innovative way.
Models aren't just venturing into fashion. Former Miss India Neha Dhupia co-founded a social networking app for mothers, 'Freedom to Feed,' aimed at creating a supportive community for new moms navigating the challenges of motherhood. The app provides resources, advice, and a platform for mothers to share their experiences, making it a valuable tool for its users. Meanwhile, Lara Dutta, another Miss India titleholder, has launched a production company focused on creating digital content. Her company, Bheegi Basanti Entertainment, has produced a range of content from web series to short films, showcasing her versatility and keen understanding of the digital entertainment landscape. These diverse ventures highlight the range of industries attracting model-turned-entrepreneurs, from tech startups to media production, and underscore the multifaceted talents of these women.
So what's behind this trend? Experts point to several factors. The modelling industry equips individuals with skills like brand building, communication, and audience engagement – all crucial for entrepreneurial success. Models learn to represent brands and connect with audiences effectively, which translates into a keen understanding of market dynamics and consumer behavior. Furthermore, models often cultivate a strong work ethic and the discipline required to navigate the demanding world of fashion, which translates well to the challenges of launching a business. The rigorous schedules, constant travel, and high-pressure environments of the fashion world instill resilience and adaptability, qualities essential for any entrepreneur.
Social media also plays a significant role. Models often have established online followings, providing a readymade customer base and platform to promote their ventures. Actresses like Alia Bhatt, who leveraged her social media presence to launch her own line of eco-friendly clothing, 'Ed-a-Mamma,' exemplify this strategy. Bhatt’s brand focuses on sustainable children's clothing, combining her passion for the environment with her influence as a celebrity to drive business success. Social media allows these entrepreneurs to maintain a direct connection with their audience, receive immediate feedback, and create a loyal customer base from the outset.
While the path from modeling to entrepreneurship isn't guaranteed success, the trend highlights the evolving role of models in today's India. They are no longer just pretty faces; they are savvy businesswomen leveraging their experience and talent to build their own empires. As India's entrepreneurial landscape continues to flourish, expect to see more models turning their runway walks into boardroom strides. These women are breaking stereotypes and proving that they possess the intelligence, creativity, and determination to excel in the business world. Their journeys inspire aspiring entrepreneurs across the country, demonstrating that with the right skills and mindset, one can successfully transition from any career to entrepreneurship.
With a career spanning 10 years, the writer has solidified her expertise in HR, entrepreneurship, and innovation ecosystem development. She is a print and ramp model, who was also featured in Vogue and Gladrags magazines.
