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The Uttar Pradesh government has set up dedicated Country Desks at Invest UP to attract foreign direct investment (FDI). 
These helpdesks are designed to offer tailored support and streamline the investment process for companies from different countries.  
Three country desks include  America, Europe and Japan. Invest UP is the investment promotion and facilitation agency of the UP government to facilitate FDIs.
In a significant move to attract substantial foreign direct investment and promote investments from Fortune 500 and Fortune Global 500 companies, the UP government has announced a dedicated Fortune Global 500 and Fortune India 500 Companies' Investment Promotion Policy 2023.
This policy aims to position Uttar Pradesh as a preferred investment destination for major global corporations.
Invest UP, the state’s premier investment promotion agency, has been nominated as the nodal agency for the implementation and promotion of this policy.
These country desks have been established to provide comprehensive facilitation of interested investors, and include America+ desk (USA and Canada) with principal secretary (infrastructure and industrial development) as the country lead, Europe+ desk (the UK, Netherlands, Germany, France, Spain and Switzerland) with secretary (industrial development) chief executive officer of Invest UP as the country lead, and Japan+ desk (Japan and South Korea) with additional chief executive officer of Invest UP as the country lead.Each helpdesk will have specific roles and responsibilities to ensure efficient handling of enquiries and investment processes.
The country leads will oversee the overall functioning of the helpdesks, maintain high-level communication with potential investors, and ensure alignment with state policies.
Coordinating officers will manage day-to-day operations, including handling of investor queries and coordinate with various stakeholders to facilitate the investment process.
Consultants and Udyami Mitras will provide expert advice, risk assessment and strategic planning to support investors in their decision-making process.
Chief Secretary Manoj Kumar Singh emphasised the importance of the state’s FDI policy in driving economic growth and creating job opportunities in Uttar Pradesh.
Invest UP’s initiative to set up these country desks is a testament to its proactive approach in engaging with global investors and providing them with the necessary support to establish and expand their operations in the state.
This strategic move is expected to significantly boost Uttar Pradesh’s industrial landscape, making it a hub for major international investments.