In a move that aligns with Ayodhya’s burgeoning economic landscape, Bollywood luminary Amitabh Bachchan has reportedly purchased a plot in The Sarayu, a forthcoming seven-star mixed-use enclave slated for formal launch on January 22.

Developed by Mumbai-based The House of Abhinandan Lodha (HoABL), this strategic acquisition by Bachchan underscores the evolving economic dynamics of Ayodhya.

The Sarayu, covering an expansive 51 acres, is strategically positioned to capitalise on the cultural and spiritual significance of Ayodhya, particularly with the imminent inauguration of the Ram temple. Bachchan’s undisclosed but substantial investment, estimated to be valued at Rs 14.5 crore for a 10,000-square-foot plot, reflects not only confidence in the local economic potential but also a keen appreciation for the town’s rich spiritual heritage.

Speaking on the investment, Bachchan was reported to have said: “I am looking forward to embarking on this economic journey with The House of Abhinandan Lodha for The Sarayu in Ayodhya, a city that holds a special place in my heart.”

The economic implications of Bachchan’s involvement in The Sarayu are notable, given the broader context of Ayodhya’s infrastructure and economic development since the landmark Supreme Court verdict in 2019.

Abhinandan Lodha, chairman of HoABL, hailed Bachchan as the “first citizen” of The Sarayu, underscoring the potential economic impact of his association with the project.

“His investment signifies not only confidence in the city’s economic potential but also a deep appreciation for its spiritual heritage,” Lodha reportedly said, predicting a transformative effect on The Sarayu’s global standing.

Bachchan’s focus on the plotted development within The Sarayu, coupled with plans for a five-star palace hotel in collaboration with Leela Palaces, Hotels, and Resorts, positions his investment as a strategic move in Ayodhya’s economic resurgence. The entire project, set for completion by March 2028, adds to the economic optimism surrounding Ayodhya, as the city continues to evolve into a destination for both spiritual seekers and discerning investors.

As Ayodhya enters a new phase of economic revitalisation, Bachchan’s investment in The Sarayu not only aligns with the town’s cultural renaissance but also underscores the economic potential that Ayodhya holds. The actor’s foray into this seven-star enclave is poised to be a significant economic catalyst, contributing to the city’s economic resurgence on a broader scale.