Two powerful companies have decided to join hands and create greater business opportunities in Indian markets, eyeing for expansion in the country.
Today, it is imperative in the business world to stay ahead of the curve and push boundaries to rise as a beacon of inspiration for other brands and businesses. Several companies have forged ahead in the business world with major collaborations and associations to do this. These companies ensure that they raise the bar for others while continuing to improve their business strategies to stay ahead of the competition. Enso Group’s Enso Oils & Lubricants and G-Energy have done that as two powerful companies.
These two companies decided to collaborate to drive innovation and expansion across India’s automotive and industrial sectors. The alliance aims to revolutionize the Indian automotive and industrial markets through modern technology and high-performance products.
Enso Group is a major Indian conglomerate with diverse ventures spanning multiple industries worldwide. One of its arms is Enso Oils & Lubricants. On the other hand, G-Energy is a high-tech engine oil brand renowned for its performance-driven products. The two companies recently announced joint ventures to establish a strong foothold in India’s burgeoning automotive sector. With the announcement of the launch of joint projects between the two business powerhouses, it will be interesting to see how Enso Oils & Lubricants, as the official distributor for G-Energy products, paves the path for greater growth and success for the brand.
The companies aim to take over Indian markets and thus have been eyeing expansion in the country with strategic business strategies. On December 9, the first clients’ conference was held in Mumbai, dedicated to the official launch of the G-Energy brand in the Indian market. The date of the much-talked-about event timed well with the opening of BAUMA CONEXPO India 2024, India’s largest international exhibition for construction equipment, which was held from December 11 to 14, 2024 at India Expo Center, Greater Noida. G-Energy products were even showcased at the event.
The event is known for annually bringing together professionals from the construction and transportation industries across the country, providing excellent opportunities to present the brand and establish new business relationships. Some of the notable names that attended the event were Vaibhav Maloo, MD of Enso; Rajesh Nagar, CEO of Enso Oils & Lubricants; Sanjeev Agarwal, CFO, Enso Group; Egorova Maria, Head of International Marketing Department, Gazpromneft-Lubricants Ltd and Yulia Shlyakova, Head of Business Development in Asia and Latin America, Gazpromneft-Lubricants Ltd.
The conference brought together representatives of the automotive and industrial sectors, potential partners and customers, and international experts. The event showcased how Enso Oils & Lubricants became G-Energy’s official distributor in India, responsible for importing, marketing, and distributing products in India. G-Energy products’ advantages include passenger and commercial vehicle oils and technical fluids tailored for the Indian markets, setting new standards in the industry. It also offers specialized marketing and technical solutions for all segments, including retail and industrial. Maloo says G-Energy’s products have been tested in various motorsport disciplines, showcasing their high-performance capabilities.
As the alliance unfolds, it is expected to create new opportunities and a more significant positive impact in one of the world’s fastest-growing markets.
