From freshly harvested crops to packaged foods, the organic label now commands a premium price; is it for real or just a sales gimmick

In recent years, a remarkable trend has emerged, with organic products now prominently displayed on supermarket shelves and featured on packaging across the board. It encompasses everything from freshly harvested crops to essential packaged goods. And, given that the organic brand will cost significantly more, people are questioning if it is worth it.

Organic foods offer health, aetiology, and environmental benefits. This type of food is promoted as a more wholesome and righteous option. The concept is straightforward: reduce pesticide use, eliminate synthetic fertilisers, and avoid genetically modified organisms. For numerous individuals, opting for cleaner and more organically cultivated produce justifies the expense. And yet, aren't we, in our way, being chipped away at our true worth as customers?

Years ago, before the rise of industrial farming, vegetables like ladyfingers (okra) were a lot less predictable. We often found worms inside, an unpleasant but natural reminder of the environment in which they grew. These "flaws" assured us that the produce was authentic, untouched by synthetic chemicals. Fast forward to today, and the produce is picture-perfect, but the trade-off has been significant.

Our vegetables, once vibrant and full of flavour, are now coated in pesticides that strip them of their natural essence. We’ve all noticed it: the tomatoes don’t taste like they used to, and a bell pepper is just… bland.With the essence of fresh vegetables fading from our experience, many sought refuge in the convenience of pre-packaged meals.

The appeal and taste of fast food or packaged snacks overshadow the presence of vegetables offered alongside them.

It's hardly unexpected that many individuals find themselves torn between the less appealing, time-consuming superfoods and the quicker, more delicious meal alternatives. Yet, what is the price to pay? Here's the point: it's not about flavour or ease—it's about well-being.

Even minimal exposure to pesticides has been linked to a variety of health issues, including hormone disruption and neurological complications. As time passes, these substances may build up within the human body, and despite increasingly stringent regulations, the long-term consequences remain largely unclear.

This justifies the higher price tag, reinforcing the value of organic foods. Is "organic" always synonymous with better quality? Not exactly. Organic does not guarantee perfection. Certification processes have gaps, meaning that pesticide-free does not necessarily equate to "organic." It promises a reduction in synthetic chemicals and the adoption of more sustainable farming practices. Additionally, organic farming enhances biodiversity and soil health—both essential for the future of our planet.Is this a worthwhile investment?

It hinges on what you value most. Choosing organic is a positive move towards minimising chemical exposure and fostering sustainable practices. However, to truly enhance the flavour of your meals, seeking out local farmers and fresh produce that hasn't undergone excessive processing or long-distance transport could be a more effective solution to that issue.

Embracing organic choices transcends mere financial considerations; it represents a commitment to your well-being, an enhancement of your culinary experience, and a forward-thinking approach to the future of our food systems.

(The writer is a motivator and a freelance journalist; views expressed are personal)