Garena, a Singaporean global online games developer and publisher, has announced the launch of Free Fire India, available for download exclusively in India from September 5 in Noida. Garena said Free Fire India incorporates unique content and features to encourage a safe, healthy and fun gameplay experience
The announcement came at a launch event by Garena’s Co-founder Gang Ye and Yotta Infrastructure’s (“Yotta”) co-founder and Chairman Darshan Hiranandani, in the presence of the High Commissioner of Singapore to India, Simon Wong.
Garena also unveiled Indian cricket icon MS Dhoni as the new brand ambassador for Free Fire India. The company said Dhoni will be celebrated as the first Indian sportsperson to be featured in-game as a playable character,
Earlier this year, Garena and Yotta entered a Memorandum of Understanding (MoU) with the Uttar Pradesh government to drive the development of esports in India.
Wong said, “Garena's launch of Free Fire India and commitment to localising and developing the esports ecosystem locally is testament to the vibrancy of the mobile games and esports space in India, and to India's potential for global leadership in this area. I look forward to greater partnerships in the digital media, entertainment and esports fields between India and Singapore.”
