KRBL Limited's India Gate Basmati Rice, the World's No.1 Basmati Rice brand together with the Eat Right India initiative under the aegis of the Food Safety and Standards Authority of India (FSSAI) hosted the Bhopal leg of the nationwide ‘Basmati Rice No Compromise’ public interest education and awareness initiative in the city today.

Even as the regulations came into effect on August 01, 2023, India Gate Basmati Rice has taken the lead through this initiative in promoting healthier eating habits, encouraging balanced nutrition, and enhance food safety awareness among consumers across India whilst raising widespread awareness of the recently released FSSAI regulations on identity standards for Basmati Rice.

An initiative in public interest by KRBL, the ‘Basmati Rice No Compromise’ Conclave kicked off in Bhopal in the presence of G Kamala V Rao, CEO, FSSAI along with Devendra Dubey, CFSO-Bhopal, Food Safety and Standards Authority of India, Madhya Pradesh S.C Singadia, Addi. Director, Department of Agriculture, Government of Madhya Pradesh and Mr. Ashish Mittal, Head – Paddy Procurement & Gautam Buddha Nagar Unit, KRBL Limited. Rao joined the session through video conference and delivered his keynote address.Commending the "Basmati Rice No Compromise" initiative, Shri G Kamala V Rao, CEO, FSSAI said, “The FSSAI is committed to the food safety of Indians. We are here to help you; we are here to serve you.

The basmati notification released in 2023 specifies properties, such as length, expansion, aroma, colour, etc which will help Indian basmati rice stand out amongst its competition in South Asia. All of the FSSAI’s more than 4000 officers are committed to the surveillance of these new standards, ensuring they are followed across the country.

There are many reports of adulteration in food exports, which harm both the domestic economy as well as the reputation of the country over a longer period. To fix this, the FSSAI has introduced standards for 750 products and 28 principal regulations.