The Rise of Animation Careers in Designing

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The Rise of Animation Careers in Designing

Thursday, 30 March 2023 | Sahil Chopra

The Rise of Animation Careers in Designing

Skills and a keen eye for detail are at the core of animation and graphic design 

Animation industry witnesses rapid growth. With the rising exposure to digital media and the ever-growing need for compelling visual content, animation has emerged as a widely used medium for storytelling, advertising, and entertainment. As a result, there is a high demand for skilled animators, and the industry is looking for the freshest talent. This makes an animation career an attractive option, with promising prospects for professional development and advancement. On the other hand, the graphic design sector has fallen into a slumber due to the emergence of do-it-yourself visual design tools and platforms like Canva and Adobe Spark. The launch of such apps has enabled individuals to create their own designs without professional graphic designers. Despite the enduring demand for graphic designers, the field is highly competitive, making it challenging to differentiate oneself in the industry.

Animation opens new doors for creativity and imagination. Animators are not restricted by reality when creating characters, environments, and worlds. Unlike graphic designers, they can breathe life into their concepts and convey stories through motion and sound. This adds emotion and depth to their work. Graphic design, on the other hand, is more focused on creating static designs to represent a brand identity. While graphic design certainly allows creativity, there are limitations to what can be achieved. Graphic designers must adhere to brand guidelines and design principles, which stifle creativity.

Animation provides a broader array of career options than graphic design. Animators can work in diverse industries such as film, television, video games, advertising, and education. In addition, they specialize in 2D animation, 3D animation, character design, and visual effects. This broad range of possibilities enables animators to explore different paths and discover a niche that matches their skills and interests. On the other hand, graphic designers typically work in advertising, branding, and marketing, with fewer options available in different industries like publishing and web design.

Animation is a collaborative industry that relies on teams of animators, writers, directors, and other artists working together to create engaging projects. This collaborative process fosters a diverse exchange of ideas and perspectives, leading to a refined and polished final product.On the other hand, while graphic design can also involve collaboration, it often requires working closely with individual clients or small teams. This nature of graphic design work can sometimes result in more isolated working conditions, which can challenge individuals who thrive on teamwork.

The art of animation can achieve worldwide popularity. As online streaming platforms and digital distribution channels continue to grow, animated content has the potential to reach audiences across the globe. This presents a significant opportunity for animators to make a substantial impact on a broader scale. They can also earn worldwide recognition for their creations. While graphic design also has a wide audience, its influence is often more local to specific regions or markets. A graphic designer specializing in creating brand identities for a particular industry may have a strong reputation in that field. However, their fame may not extend beyond it.

Animation is becoming a preferred career choice due to its growing industry and diverse opportunities. It allows for more creativity and collaboration, resulting in polished final products. Animators also have global recognition and impact. Overall, it is an attractive career for art and storytelling enthusiasts.

(The writer is Founder & CEO- iCubesWire)

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