OTT platforms are here to stay, and nothing has made this statement truer than the rise in their popularity during recent years. Celebrating its 4th anniversary, India’s largest home-grown streaming platform, ZEE5, has announced that it will double its production of original content and steadily expand its regional libraries with blockbuster Tamil and Telugu movies. Owned by media powerhouse Zee Group, ZEE5 has changed the streaming experiences for Indian audiences in a short time. With a library of more than 4500+ movies, the streaming platform has brought uninterrupted entertainment to audiences from all walks of life. Here’s how the streaming platform has built a legacy as India’s largest multi-lingual storyteller.
ZEE5 has Diversified Content Buckets for Audience with Varied Preferences
Although international OTT players have brought many new offerings to Indian audiences, they lack the depth that ZEE5 has. The streaming giant has churned out original programming along with blockbuster content that audiences from all regions of India can enjoy. The streaming giant has identified more than 100+ taste clusters across consumers and understands their preferences to curate compelling content. From stacking its libraries with blockbuster Tamil movies to bringing live updates from reputed news sources, the streaming platform has something to offer to everyone.
On the movies front, the entertainment platform has received phenomenal success. Besides bringing mainstream hits like ‘Radhe’ and ‘Antim: The Final Truth’, ZEE5 has a burgeoning movie library, including regional masterpieces and hidden gems that millions can access across the country. The platform has a movie library featuring South India’s biggest stars, including Nani, Allu Arjun, Mahesh Babu, and more. With thousands of movies available at our fingertips, ZEE5 has become a household name in the streaming industry.
Transgressing Geographical and Language Barriers
With multiple streaming options available to audiences, viewers are finally moving beyond the barrier of subtitles and embracing content from creators globally. By breaking barriers, ZEE5 has encouraged content creators and filmmakers to be more experimental with their work. Original Telugu movies from the platform like ‘Blood Money’ and ‘MalliModalaindi’ feature strong female characters with gripping plots that send a strong social message, enthralling viewers nationwide.
Manish Kalra, the Chief Business Officer of ZEE5, commented that ‘ZEE5 has recognized the scarcity of quality entertainment in regional markets. We will curate content that brings relatable stories to the screens, making a deeper emotional connection with the audience.’
Focussing more on Local and Personalized Content
By tracing back its journey, the ZEE5 has not only created a compelling content slate for a diverse audience but has made the platform more technologically advanced. The streaming giant uses artificial intelligence and real-time data to deliver personalized content to its users and is creating recommendation engines at scale. With a focus on local content, the OTT player has strengthened its offerings and aims to serve underserved markets with fresh content.
Creating a New Normal for Indian Audiences
The pandemic may have put a stop to the theatre-watching experience for audiences. But platforms like ZEE5 have fuelled a creative ecosystem of movies and web series. With more than 140+ original shows and 110+ live channels, 2021 saw a surge in viewership on ZEE5. From blockbuster Punjabi and Telugu movies to exclusive premiers of TV shows like ‘Friends’, the streaming giant has brought uninterrupted entertainment to audiences of all ages and preferences. Moving forward in 2022, viewers can expect to see a lot more original content from the streaming platform. ZEE5 has already kickstarted the year with a bang by introducing critically acclaimed ‘Mudhal Nee Mudivum Nee’,’ ‘Kaun BanegiShikharwati’, and more. Upping its entertainment game every time, the streaming giant will continue to make waves in the streaming industry.
