The constantly evolving Covid situation in the country may only allow limited theatrical attendance, leaving many die-hard fans of Salman Khan unaddressed, the ZEE Studios has devised a simultaneous multiplatform strategy for the film’s release. Radhe: Your Most Wanted Bhai will now be released in theatres worldwide; adhering to the Covid protocol issued by the Government, and on ZEE5 to all annual premium subscribers.
Additionally, the magnum opus will also be available on ZEE’s pay per view service ZEEPlex which rests on India’s leading OTT platform ZEE5 and also on all leading DTH operators i.e., Dish, D2H, Tata Sky and Airtel Digital TV; giving audience multiple options to watch the film as per their comfort and convenience.
Manish Kalra, Chief Business Officer, ZEE5 India said, “We are thrilled to bring Radhe: Your Most Wanted Bhai on ZEE5, India’s multi-lingual online storyteller for millions of entertainment seekers. We feel immensely proud to give this movie scale that it deserves and take it to each and every online screen present in the country via ZEE5. Our endeavour has always been to bring a fresh perspective to storytelling and democratise access to ZEE5's extensive library of content spanned across genres and languages for audience to choose from. We are extremely excited to partner with Salman Khan and join him in making Radhe: Your Most Wanted Bhai this year’s biggest blockbuster.”
Along with Salman Khan, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan films in association with ZEE Studios, produced By Salman Khan, Sohail Khan and Reel Life Production Private Limited. The movie releases on the May 13, 2021 on the occasion of Eid.