The ongoing social media craze for the #InMyFeelingsChallenge or simply the “KiKi challenge” has put road safety in jeopardy. This stupid ‘challenge’ encourages people to dance alongside moving vehicles while the stereo blares Drake’s song, In my feelings. In a race to be cooler than others, this act of sheer asininity will take some beating and it has endangered many lives. Riders on the storm, now, was cool; but it’s not okay to open the doors to such idiocy.