Merely opening physical accounts as flag posts of financial identity won't help. People must have the ability to understand and execute matters of personal finance
Finance is the glue that holds all pieces of our life together. Ideal financial societies are those which provide safe and convenient ways of managing these simple monetary affairs. This philosophy is known as financial inclusion. It has been providing financial tools to people — tools that they can afford, tools that are safe and properly regulated, one’s that people can access conveniently. These tools enable people to save and to responsibly borrow — allowing them to build their assets and improve livelihoods. The term ‘most buzzed’ in this respect is “the unbanked” — usually defined as people who don't have a traditional savings account. These are the people who have to be brought into the orbit of formal finance. Financial services are like clean water and electricity. But opening an account does not ensure the account is used.
Today, digital technology and mobile phones offer an unprecedented opportunity to connect poor people to services such as savings, loans, insurance and payments. But owning a phone or even opening a digital account does not ensure the account is used. Two-thirds of world's 299 million mobile money accounts are dormant. India remains among the most cash-intensive economies in the world, with a cash-to-gross domestic product ratio of 12 per cent. Around 97 per cent of all transactions in the country are in cash, which explains why India remains among nations with lowest access to digital payments.
In a digital world, safety and security is important. Remaining safe is an individual's own responsibility which has to be taken seriously. Payment providers can put in the most fool-proof systems in the world but the human element of payments and, hence, actions, resulting in fraud, cannot be emphasised enough. In India, financial inclusion received a steroidal boost with Prime Minister's Jan Dhan Yojana (PMJDY). By January 4, there were over 265 million accounts under the scheme. But a disquieting feature is that public banks, regional rural banks and 13 private lenders reported that as on March 24, 92,52,609 accounts were frozen under the PMJDY owing to inactivity. A survey of these accounts found that only 33 per cent of all beneficiaries were ready to use their Rupay cards. Merely opening physical accounts as flag posts of financial identity won't help unless they are actively used by people for managing their money. To make this possible people have to be imparted an ability to understand and execute matters of personal finance, including basic numeracy and literacy, budgeting, investing, and risk diversification. This skill is known as financial literacy. It is a combination of financial awareness, knowledge, skills, attitude and behaviours necessary to make sound financial decisions and ultimately achieve individual financial well-being.
According to a global survey by Standard & Poor's, less than 25 per cent of adults are financially literate in South Asian countries. For an average Indian, financial literacy is yet to become a priority. India is home to 17.5 per cent of the world's population but nearly 76 per cent of its adult population does not understand basic financial concepts. On account of lack of awareness and failure of institutions to guide them, people buy insurance policies without planning and give up midway because they don't have money to pay premium. Aggressive selling prevents agents from assessing the consistency of income streams of the buyers for servicing their policies. Customers end up losing heavily as penalties are harsh. According to insurance regulator, IRDAI, in 2016, the life insurance industry, on an average, had a persistency of 61 per cent in the 13th month. This means: One year after the sale, only 61 out of every 100 policies were renewed. By the fifth year of policy sale, 16 out of the 24 life insurance companies couldn't retain even a third of the policies. Five years after being bought, two-thirds of the life insurance policies are no more. This shows customers are losing huge money on account of bad financial planning.
It has been found that financial education programmes, focused on just imparting knowledge, rarely deliver unless they are backed by a suitable product, including the support to use the product. A recent UNDP survey on financial literacy programmes in India revealed that in areas where a service provider was involved in the programmes, participants had better understanding of products and they had been using the products regularly. Some banks use a decision tree to help customers open the saving accounts that match their needs. The process of going through the decision tree in itself leads to understanding of improved product features by customers.
Similarly, in one model, a bank undertook a project to deliver financial education training to young women in rural communities through a cascade training model where core trainers trained peer educators, who in turn trained community members. These examples provide evidence that using a model that involves experiential learning and use of products has greater chances of success. To use financial services to their full potential, low income people need products well suited to their needs and appropriate training and education for adapting to these financial services. Bringing this requires attention to human and institutional issues, such as quality of access, affordability of products, familiarity and comfort in use, sustainability for the provider of these services, proper training and outreach to the most excluded populations. The issue is lot more nuanced than what we see today. Nuances change from culture to culture and consumer segment to consumer segment.
Consumers will come into the formal financial sector and embrace new opportunities believing that if they change their behaviour and exert the effort to get into the new world then certain specific pains will disappear. We have thus to address real pains, not just offer benefits.
(The writer is the author of Village Diary of a Heretic Banker)
