Yuvraj Singh inks partnership with UAE-based realtor

World Cup-winning former India all-rounder Yuvraj Singh has been roped in by a UAE-based real estate developer for a brand partnership.

The campaign, titled ‘Against All Odds’, traces Yuvraj’s journey, aligning it with BNW Developers’ growth in the UAE.

Yuvraj said the collaboration reflects his philosophy of carving an individual path to success.

“It’s about taking charge and winning on your own terms. This film is for anyone who’s been underestimated and proved people wrong,” he was quoted as saying in a press release.

Commenting on the partnership, BNW Developers Chairman and Founder Ankur Aggarwal said the association reflects a shared belief in challenging the status quo.

“Partnering with Yuvraj Singh is about aligning with a standard of excellence that resonates globally... As we set new benchmarks for luxury in the UAE, Yuvraj’s journey of evolution serves as the ideal reflection of our ambition,” Aggarwal said.

The campaign also builds on BNW’s engagement with cricket through initiatives such as the annual BNW Legends Cup, which brings together the broker community and features leading international cricketers at its finals.