Yamaha Music India appoints AR Rahman as brand ambassador
Yamaha Music India has appointed music legendary AR Rahman as its Brand Ambassador. This landmark collaboration underscores the company’s commitment to advancing India’s music ecosystem and nurturing the next generation of musical talent.
According to a press release, a global icon who has redefined Indian music on the world stage, Rahman’s journey reflects the immense potential of Indian artistry.
Yamamoto Taketoshi, Managing Director, Yamaha Music India, said Music lies at the heart of Yamaha’s philosophy. “India’s rich musical heritage deserves global recognition. Through our ‘Made in India’ initiative and our collaboration with A.R. Rahman, we aim to inspire the next generation of musicians and expand structured music education across India,” he said.
Speaking on the association, Rahman said Yamaha has always represented precision and reliability. “I am proud to associate with a brand whose legacy is rooted in music excellence and whose ‘Made in India’ focus is making quality instruments more accessible.
This initiative is already benefiting the young talents being nurtured at my own KM Music Conservatory and in The Sunshine Orchestra. If we continue to mentor young artists and strengthen music education, Indian musicians can lead on the global stage,” he added.
